Online Luxury Marketing Insights


Our website is for Directors in the watch industry to help them with critical questions in a time of change. The platform provides fast and efficient access to valuable business insights to consumers and eCommerce to facilitate the transition to the Direct to Consumers model. Thereby transforming a manufacturer into a future-ready company that can create in-demand products, attract new customers, and forge strong connections with their customer base.

GAEL PARFAITE is an accomplished online strategy consultant with 22 years of experience in internet marketing and online consumer acquisition. He is a pioneer in innovating strategy to engage with consumers online.

As an early adopter and visionary, he has successfully managed the constantly evolving online landscape. Embracing new technologies to transform each of them in customer acquisition opportunities for multiple industries.

FEATURE

User Generated Content Is The Best Type Of Marketing


Nielsen Consumer Trust Index reports that 92% of consumers have more faith in organic user-generated content than traditional advertising. This is because UGC is an unbiased validation of your product that Brands did not pay for. Therefore, it is perceived as more genuine and honest.


CONTINUE

Consumer Insights


8 Out Of 10 Shoppers Research Online
The Customer Journey, also known as the Path to Purchase, refers to the series of channels and steps a luxury customer use and are exposed to that enables them to finally purchase your luxury product. ...Read More
Where Do People Go For Luxury Inspiration?
The Customer Journey, also known as the Path to Purchase, refers to the series of channels and steps a luxury customer use and are exposed to that enables them to finally purchase your luxury product. ...Read More
Are Online Shoppers Influence By Social Media?
A Fourcommunications survey showed nearly 50% of consumers rely on influencers recommendation a product before they would consider buying. ...Read More
Are the Millennials important for the Swiss Watch Brands?
A segment that exists among the Millennials hold a significance for luxury brands is the HENRYs (high earners not rich yet) ...Read More

eCommerce Insights


Solution to Reduce eCommerce Cart Adandon
For any watchmaker Brands involved in eCommerce, cart abandon is frustrating, particularly after so much effort has been put into generating quality online visits of potential shoppers ...Read More
Is Impulse buying a viable strategy for the Swiss Watchmakers?
New research has just confirmed what we all have always thought; retail therapy actually exists, and it accounts for more than 20% shopping purchases. ...Read More
Selling Swiss Luxury Watches to Millennials
Millennials have become the demographic of choice for Luxury Brands when it comes to product marketing. ...Read More
How To Increase The Sale Of Your Brand?
Before buying products or services online, 9 out of 10 people go online to check for reviews and comments on blogs and forums. ...Read More

Downloads


By using this website you agree to our cookie & privacy policy. Go it!
GAELPARFAITE

MARKETING |  STRATEGIES |  INSIGHTS



TERMS OF USE   PRIVACY POLICY

© 2020 GAELPARFAITE.COM