Consumers have a vast number of options and will ultimately choose the retailer and Brands that offer exceptional experiences across all channels.
According to Salesforce, 80% of customers say the experience Brand provides is as important as its products. To retain existing clients and acquire new customers, Swiss watchmakers need to meet this challenge.
A study in the United States by PricewaterhouseCoopers says about 65% of respondents consider a positive experience with a Brand more influential than great advertising.
Additionally, a top influencer in the field of marketing, Neil Patel, states that 88% of online customers are less likely to buy from companies that leave their social media complaints unanswered.
Poor quality interactions on social media, like a slow response to questions, or inadequate reply to negative comments could cause serious damage to your Brand.
