To increase sales you need to understand how people buy products.Today shoppers turn to the internet to read reviews and comments before considering buying a product. The amount of research carried out by a consumer is related to the price tag of their intended purchase. If it's costly for them they will take the time to make sure that it's the right product for them.
According to the research from Feefo, before buying products or services online, 9 out of 10 people go online to check for reviews and comments on blogs and forums. This proves the significance of online customer reviews in the minds of consumers.
Research is showing that shoppers are now saying that authentic reviews online have replaced family and friends as the most reliable source of recommendations. As a result, we see that today 66% of consumers are turning FIRST to online reviews when buying a significative product.