Impulse buying concerns small amounts in relation with the average cost of an Automatic Swiss Watch.The study reveals that in the United Kingdom, on average impulse buying represent a total of £200 per month.
On average, Americans spend $85.85 on every impulsive in-store purchase, and $81.75 on online purchase. With Baby Boomers spending the most online with $174.25, which more than doubles Millennials’ spending of $82.37 and $65.56 by the Gen Xers.
The amount spend on a single impulsive purchase amount is far to low to consider the purchase of a SWISS MADE mechanical watch. It could happen but it will remain marginal.
Impluse buying is not a viable commercial strategy for most Swiss Watchmakers. It can't replace the necessary Journey to Purchase taken by a luxury shopper looking at Swiss Made automatic watches.