For any watchmaker Brands involved in eCommerce, cart abandon is frustrating, particularly after so much effort has been put into generating quality online visits of potential shoppers. Usually, the first question the online retailer will ask themselves is, 'what is the reason for cart abandon?'
The answers to cart abandonment generally come down to ONE main reason.
The best way to avoid a high cart abandon rate is to provide complete transparency of all costs, taxes, and shipping on your product page and catalog listing.
Avoid all unexpected charges in your eCommerce solution.
This way, you may get fewer online buyers putting your products in their shopping carts, but you will be spared the frustration and heartache that comes along with every cart abandon.